Dear all
we defined a workstream to develop the messaging around the BIG BOK. Most of the content already exists in some form - but do people know of it or like it?

Can we come up with a ppt which perhaps covers some of this:

IMO –- this group should review / rework the following scope - Please challenge - this is just a brain dump!

Messaging needed?

Fundamentals:
Summarise the BIG in a single sentence.
Summarise the BIG in a single paragraph
Summarise the BIG body of knowledge in a single sentence.
Summarise the BIG body of knowledge in a single paragraph
Express the value of/ from big
Why would someone pick up the BIG BoK?

Background

What has driven us here? The BoK – this is the content we’ve created and shared: https://big-cic.org.uk/wp-content/uploads/2024/07/Foreword.pdf and https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-2.pdf

Who for

Who are the Stakeholders / Beneficiaries we are addressing?
https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-1.pdf

What situations, problems and opportunities are we addressing?

What are the Stakeholder pains and expectations we are addressing – for whom?
The BIG Rationale - https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-3.pdf
BIG Beneficiaries - https://big-cic.org.uk/wp-content/uploads/2023/12/Chapter-10.pdf
a. Tactical (want to make governance more efficient)
b. Strategic (what greater strategic outcomes)
What triggers organisations to address the pains and expectations?
some here https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-3.pdf

Solutions:

What other “solutions” are there? - NO WORK DONE ON THIS

Other stuff we might comment on?
Please also use the https://big-cic.org.uk/body-of-knowledge/knowledge-outline/ instead of the detailed bok pages for an overview.

Usefulness of Core Concepts and Principles - This would be an opinion piece on https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-4.pdf and https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-5.pdf
High level description of the BIG “solution” = BIG Components - https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-6.pdf and https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-7.pdf
Approach to capturing the current situation, problems/opportunities, implications, and needs
See Readiness model - https://big-cic.org.uk/wp-content/uploads/2023/12/Chapter-9.pdf
Also Section on Engagement Playbook - https://big-cic.org.uk/beyond-appendix/
Roadmap for improvement
https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-8.pdf
Why use BIG? - Some work done - https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-1.pdf
Who will use BIG? Who the intended audiences are offered in Chapter 1
Who are the stakeholders in BIG (e.g. stakeholders above + wider stakeholders - Professional Bodies, Partners, Members etc)
BIG Beneficiaries - https://big-cic.org.uk/wp-content/uploads/2023/12/Chapter-10.pdf
How to use BIG? - I think this is covered https://big-cic.org.uk/wp-content/uploads/2023/11/Chapter-8.pdf
How to position / sell BIG to distinct stakeholder groups. - - WORK DONE ON THIS, NOT CAPTURED

WRT a tag line –The best I can do is “a framework for integrating strategy and delivery effectively”
I’d suggest a brainstorm.

Web pages – these have been polished subsequent to the BoK
http://www.big-cic.org.uk
“Our goals are to increase strategic outcomes with greater agility, efficiency and effectiveness.”
What is BIG? - https://big-cic.org.uk/what-is-big/
This is quite a geeky definition
What is The BIG BoK – it is a set of key concepts, principles, component definitions a roadmap and resources to solve typical strategy to delivery problems faced by a range of known stakeholder stereotypes.
Standard presentation - https://big-cic.org.uk/beyond-appendix/ - see Core presentation