Thank you David. I agree that a fee is needed: having everything for free creates a sense of infinite availability and therefore no urgency in acting , applying this knowledge - thus deprioritising the whole idea, subconsciously.
May I please ask two questions:
1) what is included in ‘services taxonomy’,
2) what are the differences between ‘readiness model’ and ‘online readiness model’? I found the readiness model on the materials, why the online version is of higher value, please? Apologies if this has been widely communicated already…
The paid category should distinctively move individuals toward achieving their personal goals - e.g getting a new certification that equips them with knowledge needed for performing a higher / more complex role.
Perhaps we need to talk about it about motivation on the blog, LinkedIn, etc
Having access to exam within the £10 fee is still scary (even though we wouldn’t admit it: ‘what if I fail?’ , ‘What if I put efforts into it, but it will not help me to get a better-paid job?’ - these thoughts are subtle, but they are enough to create a doubt in value ).
So we may need to think what the paid content gives.
E.g a private event “how to pass the exam within X weeks” - it moves people closer to realising their career goal, provides a better motivation to join.
Also after passing exam - what is the interest for the person to stay with BIG CIC, to warrant continuing to pay the monthly fee?
I think having access to real cases of BIG implementations (in addition to those already described in BoK), showcasing how knowledge gets applied, ability to ask questions - just a few examples, I’m sure there’s more.
Natalia
