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Commercial Partner Outreach - the process

DD

Dear all,

As you may have seen, we now have

a Commercial Partner agreement that is shaping up
a snappier organisation of content on the website
a short video explainer
a short pdf slide set with links to details
a Core Presentation and video

There are a few bits to sort out - but nearly there.

I have also sent out an email to membership, friends and LinkedIn group that we are looking for commercial partners.

I’ve compiled a list of 42 possible / maybe commercial partners - and that is just the start

IMO there needs to be a background activity to connect to, engage, support and enable partners.

These partners will need assistance - and could that assistance come from you?

In my view - some of us have free time to share BIG within - but I think some of us are available to support partners professionally too - as “Guiding Partners”.

My engagement process would be:
Hello (Done)

Would you like to know about BIG, and chat about how you could leverage it?
Would you like a workshop to go into details (this could be provided by a Guiding Partner on terms between Guiding Partner and potential partner)
Would you like a workshop to align your services to BIG - define new services (this could be provided by a Guiding Partner on terms between Guiding Partner and potential partner)
Would you like support presenting BIG to your community (this could be provided by a Guiding Partner on terms between Guiding Partner and potential partner)

Based on:

Good impression of BIG
Alignment to partner
Positive feedback from partner community
Discuss Commercial Partner Agreement

Who would like to support that activity? If it is just me - the process will be slow……….

simon

DD set out a little more in the eMail/ LI post referred to

Dear BIG CIC founders, helpers, sponsors, donors, members and friends,

Happy Wednesday!

It has always been part of the BIG CIC strategy that a key to our growth would be the engagement of commercial partners – large and small.

Firstly – partners have audiences who could become members and use BIG.
Secondly, partners could help audiences to adapt and adopt BIG.
Thirdly – while there are people mad enough to spend time on this for fun – we need to find a way to incentivise professionals to help us – and we need to pay some bills.

Are you a potential BIG commercial partner? If so, BIG CIC wants to help you exploit BIG. First step would be to understand it – then work out what is in it for you, and third to trial messaging to your communities.

We therefore offer a BIG Partner Agreement. This is not to extract piles of cash as a tax on your existence - it is to fund a body of knowledge from which you could benefit.
The basic message is here - Commercial Partners - big-cic.org
Put simply:

Small fee to register

Access to BIG IP

Support to get ready

SMALL royalty on BIG fees generated from additional activity

Support to you to present your perspective

Access to credentials

New revenue stream and clear differentiation

Would you like to be a pilot for the Professional Level Assessment? Best be quick if you do. And – have you done the Associate Exam yet?
If you would like to know more – please contact me.

Alternatively – you may not be a potential partner – but you could be a potential trustee who wants to oversee how the CIC works with professional partners?

News on Spring events with IASP, APM, IOD and ACCA to follow…
Best regards,
David Dunning
p.s. please don’t be shy donating if you like the work we are doing. These are our donors so far - thank you all!
David.Dunning@BIG-CIC.org
Me - https://www.linkedin.com/in/davidjdunning/
BIG CIC - https://big-cic.org.uk/
Become a BIG Member - https://big-cic.org.uk/membership/
Join the BIG CIC Group - https://www.linkedin.com/groups/13651399/

DD

Dear all,

Apart from @simon - I got no replies to this, so I’ve started some outreach to people I know.

There are a few people now with a Partner Agreement in progress - I hope to close those out this week.

I would suggest we have a simple Partner Page Listing - with a link to a PPT / PDF to teh profile for each partner.

I dread to ask - but would anyone like to offer a format for that? @Andrey_Malakhov - you did the PT template -is this one one for you?

Laters,
D

simon

And to reiterate I’ll support the partner outreach where I can help to but it isn’t where my focus lies; I’ll be reactive but rarely proactive.

Focus for me is the forum, the bok and credentialization (both individuals and organisations)

Ciao
Simon

DD

@RichardM @Liss_Donaldson

Further to my email - I have now made relevant content available to you. There will be additional introductions to Professional and Member / Public outreach.

You should be able to access this Teams site using the email account I’ve sent this email to.
Commercial Partners Please confirm access.

I don’t think you were too interested in commercial partner outreach – so unless you tell me different – I will not include you further.

I also include @Simon QT6 and @Chris Bragg who I believe will be the first partners and have greatly helped forming the contents. @malandrey80@gmail.com – I believe you are looking at this? – should I keep you 3 in this thread?
@Richard – are you a commercial partner?
@‘Melissa Barras’ – did you see what I shared already?

So far
I’ve made a list of potential / maybe partners I’ve made a note of so far Commercial Partners.xlsx. I’ve sent an intro email to some of those, and have to follow up.
This includes Founding Sponsors and possible Commercial Partners (CP).
Can we add any more targets / register people who we think would be interested?

I have shared a call to action for LinkedIn Group Members - https://www.linkedin.com/feed/update/urn:li:activity:7323388248444084224?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC2Mm8BNnWRGhCDmv7ABSe2grEH3zRhzMc
I have messaged the Membership and the helpers and friends (Link to discussion here). The secondary message was going to be about

pointing at the ACCA event I’m doing this week (Purpose to Performance) to evidence the outreach we continue to do
explaining our intent to run a small conference in the Autumn – we are looking for speakers, sponsors and participants – and people to help us get it up and running
Do you want to do a blog, podcast or webinar?
signpost the Associate Exam we have – and the Professional Exam we are starting to pilot. Would you like to know more
Re iterate we can support partners to understand what BIG is, help them visualise how they can leverage it, and support them test the water with their communities.
There is also a web page on our website which calls for partners - Partners - big-cic.org – we can edit this – any suggestions

We have prepared a Partner Agreement – what do you think?

Background content – for use in reaching out to partners - Proposition to Commercial Partners - Background.docx
Generic Partner agreement - Proposition to Commercial Partners.docx – this includes the core terms.
A ppt for a partner we can carry on the website Partner Template.pptx
Can we do better?

To do:
Identify more possible partners
Improve the content we have to engage them with
Reach out to more possible Partners – like I have done – maybe better!
Contact manage possible Partners touched so far - I think that engaging partners may well me a multi step process hance I am going to start following up people I have contacted already
What have we missed?

simon

DD include @Simon QT6
When you see this email it’s the one I DONT USE and It only appears because Microsoft marketing activities try and lock me in. It’s sole purpose is as the front door key to my office 365 account and everything that I can turn off I have to turn off. If you use it at all you will find it unrelied too because I use Simon@logicalmodel.net for everything

DD should I keep you 3 in this thread?

Speaking for myself “yes”

Shall we schedule professional exam for you and I and since you and I can be the assessors but we’ll need someone else if we’re to meet the definition of a quorum I put in the specification Who is the third?

Ciao
Simon



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