Yesterday, we spent a lot of time talking about simple tag lines for BIG. IMO this needs to be captured and developed
We spoke at length about needing some high-level messaging about BIG for people to just use.
I think we need to discuss a marketing approach for BIG – which is separate from any marketing that Partners may use to sell their wares around BIG
We have to think about who we are talking to, and understand their pains / expectations
We can then draw people into the concept through empathy in their situation
If we can understand and can empathise, we may get the chance to explain
We need to explain so we put it from their perspective
I captured some comments from yesterday – maybe folks can pick up ideas and we can develop a list?
• To enable CEOs to think more widely about strategy delivery
• Improve strategy delivery
• Holistic perspective of investments (CFO)
• Instrumental in what is needed for strategy delivery
• The purpose of the BIG CIC is to sustain and expand knowledge regarding our concepts of Business Integrated Governance to enhance Strategy to Delivery and back again.
• Situation – people sprinkle strategy delivery on like chock chips on a the cake – not bake it through
• Provides a framework that integrates governance and strategy for consistent benefits realisation
• Provides a framework that integrates governance and strategy for consistent benefits realisation and value creation
• Improve strategy by establishing shared frameworks, streamlined processes, and clear communication channels—bringing focus and coordination to unite teams and achieve the best results.
• To inspire organisations worldwide to deliver their strategy through BIG
Maybe we can make an appendix of ideas people can use – like we have in “What is BIG and what is not BIG?” -
https://big-cic.org.uk/wp-content/uploads/2023/10/Chapter-3.pdf
We already have high-level messaging about BIG, but please can I invite proposals for:
High level BIG Intro - https://big-cic.org.uk/
There is a next level of detail - What is BIG and Why BIG – this is what exists - https://big-cic.org.uk/what-is-big/
I would suggest that further review should be made during material review / update:
• There is introduction for what the BoK consists of, intended audience and application - https://big-cic.org.uk/body-of-knowledge/
• The Knowledge outline then introduces the reader to more depth - https://big-cic.org.uk/body-of-knowledge/knowledge-outline/
I’d be happy to facilitate a brainstorm or welcome ideas here..
